The fleet vehicle-remarketing arena is a market dominated by two, long established, pan-European giants. The Fleet Auction Group (FLAG) entered this market in 2001 with an innovative, Corporate Social Responsibility (CSR) driven, business-to-business only ethos that was to fly in the face of traditional vehicle remarketing.

The company choose Allsopp Davies PR to create awareness of the new company, its state-of-the-art auction complex and to communicate its powerful, but radically different, business philosophy. 

Allsopp Davies negotiated regular media contribution opportunities, interviews and corporate profiles, which brought into the mainstream trade press the industry’s CSR issues that FLAG championed from their inception.